art de TREEomphe

printing your electronic prints

Warning - very dry material
well worth reading if you intend to purchase and print one of our designs, once available

We recommend printing on metal using "HD Sublimation", where feasible

HD provides many long term benefits in addition to outstanding finish, archival quality (> 50 years), durability, and weatherproofing

With other finishes we recommend having the prints sealed, where applicable

PRINTING FAQ's

Question 1 - Do yo offer physical prints in additional to the electronic ones available to purchase from this website?

Question 2 - What am I actually purchasing and how do you suggest getting them printed in my part of the world?

Question 3 - What's in the download and how can I use the file(s)?

Question 4 - What are Colour Profiles and why are they relevant?

Question 5 - Printing Considerations - what can assist in getting the best results?

Conclusion

art de TREEomphe offers prints to purchase and download for individual use. Many of these prints are currently large-scale and intended to occupy pride of place. But you can also print them smaller while retaining the aspect ratio should you desire. You may have a smaller space, corridor, etc. However, it's best not to go larger than the print is designed to be presented or you'll risk losing clarity in the home or office environment. That is unless you understand that prints larger than the indicated sizing are best viewed from a distance - i.e. as the scale increases, so does the viewing distance


The following information offers practical advice based on research and experience to those who may be unfamiliar with getting professional prints made from digital images. It does not constitute a guarantee for achieving a satisfactory result with a chosen printer wherever you are in the world. That will be your responsibility, and we certainly wish to help by providing the following information, suggestions, and insight

Question 1 - Do yo offer physical prints in additional to the electronic ones available to purchase from this website?

Yes, but only for North America at this stage

art de TREEomphe has partnered with Pictorem of Montréal and New York. They provide an outstanding, highly regarded, service with a myriad of available substrates (metal, glass, wood, canvas, etc), and a range of frames and options

You can order online from the gallery on the menu and they ship free across North America. They can also make your print smaller if you'd like a smaller version, while retaining the aspect ratio of the print, or larger given the considerations expressed above (they do murals)

In my experience they're a highly professional quality operations with excellent customer service, so I'm glad to be able to make my prints available through Pictorem

Please see my prints presented on Pictorem for sale as physical prints to give you an idea of how they'll look

The great thing about Pictorem is they take the price of my electronic print, produce and ship the print, only adding their operational overheads - the cost of printing. On their site you can view the prints in-situ in a variety of settings and sizes

The remainder of the material is less applicable for those who wish to purchase a physical print through Pictorem
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Question 2 - What am I actually purchasing and how do you suggest getting them printed in my part of the world?

You're purchasing an electronic version of the desired print that you can take or send to your local professional printer to have finished on the material of your choosing

You'll be provided with 3 types of image files for download, based on the sRGB colour profile (high quality jpg, pdf, and tif files at 300dpi). You can then send, or take these images to a local commercial printer to have them printed. There are 3 formats as different companies have different preferences. From our research these are the main ones. You should ask them which of the 3 they prefer to get you the best result, and submit only that file to your printer, wherever you are

I based this decision on a lot of work and research. For some months I redesigned my prints from Adobe RGB (1998) into CMYK in an attempt to accommodate a wide range of standard colour profiles used by commercial printers around the world. But I kept seeing commercial printers themselves indicating NOT to provide CMYK files. See FAQ4 to gain further insight about this topic

Additionally, many labs have their own non-disclosed proprietary profiles with conversion processes that support sRGB, etc. As BumbleJax, USA indicate on their website:

"Please be sure your files are in RGB color not CMYK. If they are in CMYK we’ll convert to RGB before printing. Many labs will only accept the smallest sRGB color space since it’s less likely the print output will differ from what you see on your monitor" - BumbleJax, USA

Providing these formats in sRGB appears to be the best method of providing these images to a global audience for printing locally. Accepting that, you still need to be involved in the process to ensure your expectations are achieved

We suggest finding a quality professional company to have our large format (150 cm wide) images printed on metal, for which they've been designed

If feasible, we suggest finding a business who provides Chromaluxe Sublimation printing, using a Chromaluxe HD substrate (pre-coated metal plates). Essentially a printing process that produces a highly durable, quality slime-line metal print that can be tailored to your expectations through discussion with your chosen commercial printer. Go for sublimation printing where the ink is infused by heat rather than UV injection for best results

Quality archival prints of this type are indicated to be; capable of withstanding a variety of conditions; suitable for hanging in undercover outdoor environments (like patios) out of the weather; scratch resistant; rich in colour and contrast; rated to last > 50 years

So taking the time and care to get the images printed on quality material by a reputable businesses in your area will be beneficial to ensure you remain satisfied with your unique, colourful, print in the years and decades to come

Please also see FAQ5 for more on this
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Question 3 - What's in the download and how can I use the file(s)?

There are 3 images files of the print, as indicated in FAQ2 that come with your purchase, available for immediate download

You're able to download these high resolution image(s) and send, or take, them to a commercial printer of your choosing.

You're only buying one electronic copy of the print, not a physical print, and not a copy to make multiple prints for others. The idea is to sell an electronic copy of the print much cheaper to those interested in getting a large quality print for themselves, their business space, or as a gift, wherever they're located around the world.

Unique large format prints of this quality can be very expensive, so while the saving is considerable, you'll still have to do a little work to make sure you get the physical print you're happy with

I trust you can understand that you're not permitted to distribute copies of the images, share them, or redistribute them in any way, for commercial advantage or otherwise. The purchase is for one copy to be used to obtain one commercially reproduced print for yourself or business environment, just as you would buy one equivalent physical print

You can then make the digital copy available to the printer of your choosing, wherever you are in the world - by doing so you support this business and also your own local economy

You're also permitted to make an additional physical print to give to your commercial printer. This is recommended as it will provide them with an indication of what colour and vibrancy you expect - please also see FAQ5 for more on this

You may also print one copy from your personal printer, and naturally keep one on your computer as wallpaper or screen saver, if desired
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Question 4 - What are Colour Profiles and why are they relevant?

This is meant to be a brief basic overview, not an expert analysis. But it is useful to understand these concepts in broad terms if nothing more to get the best result. If you have a great professional printer you won't need to worry so much about the detail

The realities of images as we see them on our devices vs commercial printing reproductions can't be ignored if you want the best results with printing digital images. Commercial Printers were around before we were all staring at screens, and the mediums are obviously very different. Device screens project light through the image to our eyes, whereas the light available to a print usually only comes from the surroundings, unless artificially lit.

The main colour profiles to be discussed differ in what they can reproduce for your eyes. The widest spectrum of colour is available to the human eye itself. As we move to screens and printing a narrower range of colors is available.

On our screens the colours are represented as pixels blended together at on a scale not visible to our eye without magnification, and based on R (red), G (green), and B (blue) - RGB. Even within this spectrum there are different flavours of available colours - ProPhoto RGB, ROMM RGB, Adobe RGB (1998), Apple RGB, RGB, sRGB, and many other proprietary versions of these.

All the colours on our screens are derived from these primary colours of Red, Green, and Blue, which are intensified as they're added together and projected by the back-lighting of our devices.

Printing establishments on the other hand use a different colour profile of CMYK, for Cyan, Magenta, Yellow, and Key (Black). These colours are combined in commercial printing to produce the printed image on the substrate of choice - e.g. paper, newspaper, magazine, metal, glass, acrylic, etc.

Therefore, translating between RGB based colour profiles and CMYK can produce tangible differences and sometimes much duller images, especially if the process isn't a highly professional one. If you've ever designed a business card and they come back completely different in colour and vibrancy, this is likely to be a significant factor. Colours that are within the RGB colour profile but outside of the CMYK colour profile, are considered within CMYK to be out of gamut, and therefore need to be converted in some way (closest match, closest surrounding aggregate of colour, and other approaches).

I think of the colour profiles in this way - my own simple analogy for those unfamiliar with this concept.

If you take the family to the park with a large picnic rug (ProPhoto/ROMM RGB), then to the lake or swimming pool with a large beach towel (RGB), and then to the backyard with a bath towel (CMYK). Each time you'll have less space to spread out and fit everything in. You need to adapt from lots of room for everything, to less. You leave stuff behind each time.

In summary, as you see in magazines, wall prints, and other commercially printed material, CMYK can still accommodate a diverse range of amazing colour and vibrant reproductions, but you have to be involved to make sure you get what you want through the conversion from your digital image to the printed version. And printers around the world will have different approaches and competencies, so you need to do your research and have someone reputable produce your quality print from your high-resolution files

Take a little time and stay involved in the process to help achieve a great result
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Question 5 - Printing Considerations - what can assist in getting the best results?

There are a few things you can do to assist in achieving a quality result. These include:

1. As with most things, find someone with the required expertise who loves what they do - this often differentiates a smaller business from a global mass-production brand (although not always) where the process may not be as personal and attentive, and their pricing is adapted accordingly

2. Choose a good quality commercial printer who can accommodate the dimensions of your print - particularly if you're interested in the large format prints >= 150cm. If your preferred printer isn't able to print at the full dimensions, they may be able to print a smaller version with the same aspect ratio. But we suggest to just find someone who can accommodate the requirement on the size and medium of your choice. You'll likely be happier in the years to come

Metal prints can usually be cut to a custom size. Shop about and do your research. And understand that some printers may not offer what you need, and end up getting a third party to do the job and charge you additional for facilitating the process. This is something you may not need if you look elsewhere, and can also add unnecessary complexity if you're unsatisfied with your print and your dealing through a mediator

3. Print a copy of the print on your home or business printer. If you're happy with that reproduction give that to the printer along with the electronic version as an indication of what they should aim for - you could indicate if you'd like the final print brighter, darker, more colour saturated, or otherwise

4. Ask your printer for their preferred format for printing - and download the most suitable file for your requirements. Tif may achieve the best results, but some printers may have their processes tuned to jpg files, so use that file

4. Ask what options there are for printing on the substrate of your choice (glass, metal, acrylic, wood, canvas, paper, many others) - some businesses may have options for how they print on metal for example - We suggest choosing Chromaluxe HD Sublimation printing if available and affordable. Within HD there may also be options for finish, framing, and more

5. Make sure your commercial printer is able to provide you with a full colour digital proof so you can see any colour adjustments their system will apply. You can then ask for changes, increased brightness, etc, where warranted

6. Depending on the color profile used by your local printer, the initial result may vary, so you need to be involved to get the best result, unless you're confident in their abilities

7. Depending on your monitor calibration, your final print may also be a little darker. I've learnt that most people have their monitors too bright and unnaturally highly saturated. If your monitor is not calibrated you may see a considerable difference in the final print, or if viewing your download on other devices

9. If available, and you can afford to, get a sample print made so you can see the colour and vibrance of your printed version. Some companies will print a small tile section of the image (on metal or cloth for example) so you can see what the final print will look like and request  adjustments if needed. This is called a "hard proof", but can also take the form of a small sheet print from their system sent in the mail. Remember, if you're print is going to last for many years to decades without deterioration it may be worth spending a little more to ensure you get what you expect

According to Shiny Prints in the US, "Getting hard proofs is the only sure-fire way to know how your prints will turn out. If you're serious about accuracy, talk to your lab about getting hard proofs and ask them about their process to get a better understanding of what is likely to happen to your file once it is put into their production process"

10. Once again, you save considerably by purchasing this way so you need to do a little work at your end to make sure you achieve what you expect going from the digital to physical print

The process isn't difficult, just speak with your local printers, armed with the above information - naturally, research further if you wish, and watch the video's I've linked on the "resources" page for further insight
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Conclusion:

I hope you can appreciate from this explanation that it's not possible to accommodate all the inevitable variations between commercial printers across the planet. With the growing availability of digital wide format printers many of these issues may phase out

It's worth reiterating once again that getting the quality you expect from your local printer can take some extra effort, but the savings to you are considerable, and well worthwhile if you're interested in our unique prints

We hope you'll find getting your images to print an easy process, and will love your print when it arrives even more from your extra involvement in the years to come!
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"This bark guy is a real nature lover. He gets eaten alive to get his photos, he, he"
Corie Cassowary
Etty Bay, QLD
"Wow, check out those amazing prints - I've noticed they love sniffing around trees as much as I do"
Emilie Echidna
Iluka, NSW
"I love their prints and photography! They're here so early, and their prints truly bring my home into your home"
Joey Kangaroo
South West Rocks, NSW

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